I want to show that daily UV protection doesn't have to be complicated.
You don't need five different layers in the morning when a high-quality day cream can provide moisture, nourishment, and SPF50 all at once. One cream. One morning routine. Daily protection.
That's the idea behind Swiss Glow.
And maybe SPF50 will become just as much a part of your daily routine as it is for me.
It's great to have you here.
Fabienne Brunner
Founder & CEO, Swiss Glow Company AG
Swiss Glow is growing
In 2026, we are expanding our presence in Swiss specialty retail and further developing our POS network with selected partners and testing stations . This means Swiss Glow will be available for our customers to experience not only online, but also in person.
Market launch
In April 2025, the Swiss Glow SPF50 day cream was launched on the Swiss market.
Today, it is the centerpiece of Swiss Glow.
Formula development
Created together with cosmetic formulation experts, a lightweight SPF50 day cream for the face, neck, and décolleté was developed to combine daily UV protection with modern facial care.
Our goal was clear from the very beginning:
High UV protection. Pleasant care. A silky texture. Every day.
From the idea to Swiss Glow SPF50 day cream
In 2023, I stopped searching and began implementing my own idea.
How it all began
The idea for Swiss Glow began for me as early as 2014 during a trip through South Korea.
What struck me at the time was the consistent daily skincare routine and, in particular, the importance placed on sun protection. I wondered: Why is a high sun protection factor such a natural part of the daily routine there - and why does sunscreen so often feel like an extra layer on the skin here?
That question stayed with me.
For years, I searched for a facial cream with a high sun protection factor that feels light and pleasant, does not leave a white cast, and at the same time provides genuine skincare benefits.
Yet time and again, there was something that bothered me: a texture that was too heavy or greasy, a white cast, an unpleasant feeling on the skin, or a formula that did not meet my expectations.
At some point, I thought:
Why don't I just develop it myself?
Highly effective UV protection meets luxurious daily facial care.
For the face, neck and décolleté
50 ml
Description:
- Comprehensive SPF50 protection for the face against sun exposure and environmental influences
- Reduces wrinkles and dark spots
- Promotes collagen production
- Hydrates the skin
- Gives the skin radiance and an even complexion
- Silky texture
- Non-greasy
- Lightly fragranced
